retail wallcovering installation, by design
Environment Built to Brand
The design vision for the Banana Republic location at Scottsdale Fashion Square focused on delivering a high-end, modern retail environment with a warm, natural feel. The architectural plan required a delicate balance between clean, contemporary painted surfaces and organic, textured focal points.
To achieve this, the design called for premium paint systems with large-scale natural grasscloth wallcoverings to create a refined, boutique-style aesthetic. Executing this combination within a high-profile retail environment required a commercial contractor capable of delivering precision under demanding conditions.
Luxury Standard.
Gregorius Pineo Fine Hemp Natural grasscloth installed across the storefront facade and fitting rooms — precision-aligned, seam-perfect, on deadline.
luxury retail painting and wallcovering
Valley Paint was contracted by Gray West Construction to execute the complete interior painting and wallcovering scope for the tenant improvement project. The painting scope covered the entire space, including all walls, ceilings, doors, and door frames.
Why These Products Matter
The project relied on a careful pairing of high-performance coatings and luxury textures. Our crews applied commercial-grade Sherwin-Williams paint systems to provide a smooth, durable, and uniform foundation across the retail floor. To introduce warmth and organic depth, our specialists installed Gregorius Pineo Fine Hemp Natural (FH-503) grasscloth wallcovering. This premium natural fiber material was used extensively to elevate the storefront facade and the interior fitting rooms, where a high-end customer experience is critical. Prior to installation, all wall surfaces were meticulously prepped and sealed with Roman's wallcovering primer to ensure optimal adhesion and protect the delicate natural fibers from moisture or substrate imperfections.
Zero Tolerance.
Grasscloth's inherent color variation and seam sensitivity demanded meticulous panel planning and scheduling around active mall construction hours.
precision with natural fibers
Schedule-Proof.
Installing natural grasscloth wallcovering presents unique technical challenges, particularly in a highly visible retail setting. Unlike synthetic vinyl, natural hemp has inherent variations in color and texture. Our installation team had to carefully plan the panel layout and execute flawless seam alignment to maintain consistency while embracing the organic characteristics of the material.
Working within the active environment of Scottsdale Fashion Square required rigorous logistical coordination. Valley Paint adapted to restricted mall work hours by utilizing day, night, and weekend shifts. We sequenced the painting and wallcovering scopes efficiently to ensure the delicate grasscloth was protected from ongoing construction activity while keeping the project on schedule.
"The project was completed on schedule despite tight constraints, reflecting reliability and quality execution. The final result aligns with brand standards and enhances the overall customer experience."
— Gray West Construction | Banana Republic, Scottsdale, AZa refined retail experience
On Brand.
The completed Banana Republic store delivers a clean, modern retail space enhanced by natural textures, creating a welcoming and upscale shopping environment. The commercial-grade paint systems ensure long-term durability in high-traffic areas, while the grasscloth wallcovering adds visual interest and a timeless, premium feel to the storefront and fitting rooms.
Valley Paint was selected for our ability to execute both high-volume commercial painting and specialized wallcovering scopes simultaneously. By delivering flexible scheduling and elite finish quality under a tight deadline, we ensured the store opened on time and perfectly aligned with the brand's high-end retail standards.
Experience Your Space Deserves
Natural fiber wallcoverings, commercial paint systems, and tight retail schedules — Valley Paint delivers the precision and flexibility that high-profile tenant improvement projects demand.